Roofshield Roof Restorations
Your website is losing customers before they even call
53
out of 100
What's Working Well
You've built a solid reputation. With 51 Google reviews and an average of 4.4 stars, you've clearly been delivering great work. 84% of your customers gave you a perfect 5-star rating — that's exceptional in the roofing industry.
Your customers love your communication. Review after review mentions how you explain the process in detail, send photos at each visit, and keep clients informed. This is rare in the trades and it's a huge competitive advantage.
You have real testimonials ready to use. Quotes like "We could not be happier with the workmanship" and "Great contact throughout" are gold for building trust — they just need to be visible on your website.
What's Holding You Back
Your reputation is strong, but your website isn't doing it justice. Here are the specific issues costing you customers every week:
1. Your website shows "Not Secure" in the browser
Your site doesn't have HTTPS, so when someone clicks through from Google, their browser warns them the site is "Not Secure." Over 80% of people close the tab immediately when they see that warning. You're losing calls before they even read a word.
2. Your phone number is hidden
Most people searching for roof restoration want to call, not fill out a form. But your phone number isn't visible when the page first loads — visitors have to scroll to find it. If they can't see how to contact you in 2 seconds, they'll click back to Google and call someone else.
3. The navigation is overwhelming
There are 9+ menu items crammed across the top of your site, making it hard to find anything quickly. When people feel confused, they leave. Research shows cluttered navigation can reduce enquiries by up to 40%.
4. The main photo looks generic
Your homepage shows a stock photo of a house — not your actual crew, not a real Brisbane project, no branding. Local customers want proof you're a real local business with real local work. Generic images make people doubt you're legitimate.
5. The headline is hard to read
Your main text is red on a blue sky background, making it difficult to read — especially on a phone in sunlight. If visitors can't quickly understand what you do, they won't stay long enough to find out.
What Changes When We Fix This
When your website matches the quality of your work, here's what you can expect:
- More calls from qualified customers. A clear, trustworthy site converts visitors into enquiries. You're already getting traffic from Google — you'll just stop losing them when they land.
- Less time explaining the basics. When your site does the job of educating customers (process, pricing expectations, what makes you different), people call already informed and ready to book.
- Stronger reputation signal. Your 4.4-star rating and glowing testimonials should be front and centre, building instant trust. Right now they're buried on Google while your website undermines that credibility.
- Protection for the future. Search engines (including new AI tools like ChatGPT) prioritise secure, well-structured websites. Fixing the technical foundation now means you won't fall behind as the industry evolves.
Next Steps
We've prepared a 30-minute walkthrough to show you exactly what we'd fix and how it would look.
No hard sell. No pressure. Just a clear plan.
If you'd like to see it, reply to the email this came with or give us a call.
We're here when you're ready.
Report prepared 13 May 2026
Based on live website analysis, Google PageSpeed data, and customer review sentiment